Buy A Foreclosure Home

How can you differentiate your real estate direct mail from the pile of old-style mass-marketing junk? You can find the answer by figuring out what is the most engaging way to relate to people.

Do you convey knowledge and interest about them? In real estate marketing you need to check whether your real estate direct mail looks like it came from someone who is personally interested in them. Prospects’ contact information printed on sticker labels scream you were just one of the many names who were on the list. Hence, having this information written by hand is important in real estate direct marketing.

However, many people who go to all the trouble to personalize the address information; neglect to apply the same principle to writing the message on the real estate marketing postcard. Hence, they ruin the personal connection they were trying to build.

Past successes in real estate direct marketing teaches us that people are more open and attracted to warm, conversational, and entrepreneurial messages than glossy, perfect, and formal corporate messages.

But of course every real estate professional wants to focus on marketing themselves as big-shot experts in their field. But that approach does not get a successful response in real estate direct marketing. Bragging about your credentials does not help build relationships with your prospective customers. Ordinary home sellers or buyers are more comfortable with real estate professionals whom they believe can understand them and value their business.

Not only is this an original idea in the area of mailing postcards, it falls right in line with the cardinal suggestions. Your face needn’t fall at the thought of writing each postcard by hand, because you won’t have to.

The procedure is pretty straightforward. Trust me, it would only take a few hours (or even less) of your day. The solution is found right at your home or office. You can even compose the message inside your head while you’re reading this.

Start by taking a piece of what computer paper – 8 inches by 11 inches. Now fold it in half in one direction – either on the vertical axis or the horizontal. Now fold it again in the opposite direction. When you open it, you should have creases that create four equal spaces. These “spaces” are just about the size of postcards. And that’s exactly what you’re going to use them as – eventually.

Handwrite your own personal message on each postcard space. The length does not matter as long as you are able to communicate your message. A simple “Are you interested in buying this house? Call me” would do. Or, you can tailor the message according to a particular holiday to let your customers that you remembered them on that particular holiday.

Next thing to do is to go to your nearest duplicating company and have the postcards photocopied. Sign, seal and deliver and you’re done! It is really that easy. Sit back and relax as you get higher response rates than you ever did before!